World Cup In Toronto: Serbia

Date: June 13, 2010
Score of game: Serbia 0, Ghana 1
Location: Zam Restaurant and Bar, 1340 The Queensway
Estimated number of fans at location: 45

About the Project

The following photos were taken between June 9th and July 9th, 2006 within the Greater Toronto Area. Each post captures fans of one of the 32 countries that played in the 2006 FIFA World Cup.

Designed to show the diversity of Canada’s largest city, Joseph Michael contacted bars, embassies, and individuals to find out where one or more fans of each country were going to view their teams play.

All images were taken during a live television broadcast of a World Cup game, with the exception of one country where a re-broadcast was used. As a result, all of the reactions and passions within the photos are live and on location, not recreated or staged after or before the event.

This project presents an alternative to typical Toronto World Cup photos; that is, fans waving flags in the street or viewers caught frozen with a flash. The images in this project use only the natural light provided so as not to interfere with those watching the games or the environment itself. As a result, many of the images are dark, due to the limited light available in darkened viewing areas. Some photos are blurry, due to the frenzy of the games most exciting moments. Joseph Michael felt this was the only way to take truly authentic pictures of viewers watching the World Cup.

Joseph believes Toronto is one of the few cities in which this project could have been completed. Most remarkable is that of the 32 nations in the 2006 World Cup, some of Toronto's largest ethnic communities, such as the Irish, Chinese, Greek, Indian and Pakistani, are not represented.

June 13, 2010

Serbia

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